Title
APPROVAL OF THE UPDATED JOB DESCRIPTION FOR MARKETING MANAGER
Description
This agenda item seeks board approval for the job description of Marketing Manager. As the SCS Communications team continues to work on new marketing initiatives and experiences increased project demands, the role of a Marketing Manager is imperative. To effectively respond to recent legislation impacting student, family, and staff recruitment and retention, it is vital to have a manager at this level.
Gap Analysis
Recognizing the evolving needs for strategic advertising and marketing the role of the Marketing Manager is outlined in this job description. The new duties and responsibilities address the highly technical and creative requirements needed for this position.
Previous Outcomes
The district has identified the need to enhance the current role of Social Media Strategist in Communications to the Marketing Manager to expand on the need for multiple modes of strategic thinking, leadership, and multi-channel marketing proficiency ensuring that we not only meet but exceed the expectations of our stakeholders, driving forward our mission of Every Student, Every Day!
Expected Outcomes
As projects multiply, the Marketing Manager becomes vital in managing the creative and strategic process from conception to execution, ensuring deadlines are met and quality is upheld. Their ability to collaborate seamlessly with stakeholders across departments facilitates a cohesive approach to communication, ultimately enhancing the effectiveness of our marketing efforts. The Marketing Manager’s analytical skills, creativity, and ability to drive data-driven decisions will be essential in leading Sarasota County Schools' new educational initiatives and enhancing our overall marketing performance.
Strategic Plan Goal
Pillar 5 - Every Community Engaged
Priority 1 - Effective Communication & Marketing
Recommendation
That the upgraded job description for the Marketing Manager to strengthen and support the district’s marketing and communications efforts be approved as presented.
Contact Information
DANIELLE SCHWIED danielle.schwied@sarasotacountyschools.net
CRAIG MANIGLIA craig.maniglia@sarasotacountyschools.net
CHRIS RENOUF chris.renouf@sarasotacountyschools.net
Financial Impact
Cost neutral - position eliminated to fund upgrade
Funding Source: General