Title
APPROVAL OF THE UPDATED JOB DESCRIPTION FOR MEDIA RELATIONS & COMMUNICATIONS MANAGER
Description
This agenda item seeks board approval for the job description of Media Relations & Communications Manager. The upgrade to the Media Relations and Communications Manager position is essential given the stringent criteria necessitated by our evolving communication landscape. Exceptional oral and written communication skills are fundamental to this role, as demonstrated by successful experience in media relations, press interviews, and crisis communications.
Gap Analysis
Recognizing the evolving needs for strategic messaging and media relations the role of the Media Relations & Communications Manager is outlined in this job description. The additional duties and responsibilities address the highly technical and creative writing requirements needed for this position.
Previous Outcomes
The district has identified the need to upgrade the current role of Media Relations Strategist in Communications to the Media Relations & Communications Manager to expand on the need for proactive, creative, and detail-oriented individuals who can effectively manage time, personnel, and stress in a fast-paced environment.
Expected Outcomes
The ability to strategically tailor messages to different audiences through various communication avenues is crucial. Knowledge of district, state, and federal policies related to communications is imperative for compliance and effective messaging. Administrative oversight and leadership in planning, developing, and implementing internal and external communications initiatives are pivotal responsibilities, as is serving as a positive advocate for students, employees, and the community to enhance public confidence and support for the district. This upgrade will keep Sarasota County Schools competitive in the marketplace and enable SCS to meet the evolving communication demands effectively and uphold our commitment to transparent, informative, and engaging communication practices.
Strategic Plan Goal
Pillar 5 - Every Community Engaged
Priority 5.1 - Effective Communication & Marketing
Recommendation
That the upgraded job description for the Media Relations & Communications Manager to strengthen and support the district’s informative and transparent efforts be approved as presented.
Contact Information
DANIELLE SCHWIED danielle.schwied@sarasotacountyschools.net
CRAIG MANIGLIA craig.maniglia@sarasotacountyschools.net
CHRIS RENOUF chris.renouf@sarasotacountyschools.net
Financial Impact
Cost neutral - position eliminated to fund upgrade
Funding Source: General